WestEdge Design Fair Premieres October 3-6 in Santa Monica

WestEdge™ Design Fair makes its debut October 3-6, 2013 in Santa Monica, California at the Barker Hangar. This newest destination for modern design showcases a curated selection of over 150 leading national and international brands, many new to the West Coast. Attendees will find design inspiration, and be able to shop from leading manufacturers of furniture, lighting, kitchen, bath, outdoor furnishings and other products for the home. The show caters to trade, press and consumers alike, and offers a complete experience for attendees, including panel discussions and workshops, custom installations, a series of special events, and an opening night party to benefit Heal the Bay.

Sponsors for this year’s Fair include Benjamin Moore, BMW Santa Monica, Design Within Reach, Fairmont Miramar Hotel and Bungalows, Ligne Roset, Modernism.com, Stella Artois and Whole Foods.

WestEdge featured exhibitors include:

BDDW is an iconic American furniture company dedicated to the creation of well-crafted timeless designs. Tyler Hays, a painter and sculptor, is the company founder and head designer. BDDW is known for their heirloom quality solid wood furniture, traditionally joined, in select domestic hardwoods. Their finishes are all hand rubbed with natural oils and lacquers. In beds, tables, seating, lamps and storage, BDDW has created dozens of classics and is constantly producing new and innovative work.

Since its debut in 2012, Egg Collective has been awarded the International Contemporary Furniture Fair’s (ICFF’s) “New Designer” Award, and has been featured in numerous publications. The Brooklyn-based design firm was also selected to design a seating installation for the New York City Ballet’s 2012-2013 season at the Philip Johnson designed David H. Koch Theatre at Lincoln Center.

Ligne Roset is celebrating the 40th anniversary of its most iconic collection: Togo with WestEdge.

Other featured exhibitors include Royal Botania, La Cornue USA, Fort Street Studio and Nolen Niu.

In additional to the many products on display and the chance to meet and chat with the designers first-hand, attendees will be able to partake in educational programming throughout all four days on the fair. While Thursday and Friday panels are geared towards the architecture and design trade, Saturday and Sunday programs will cater more to the public. Schedule highlights include:

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Thursday, October 3
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12:30-3:00 PM
Taking Care of Business
presented by The Leaders of Design Council

3:30-4:30 PM
Effective Project Management Skills for the Design Professional
presented by ASID Los Angeles

5:30-6:30 PM
Why Should You Care About Original Design?
presented by IIDA Southern California and ‘Be Original Americas’

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Friday, October 4
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12:30-1:30 PM
Architecture Inside Out: Architecturally Inspired Products with Form and Function

2:00-3:00 PM
Embracing Technology: The Client Wants It, Are you Prepared?
presented by The Architect’s Newspaper

3:30-4:30 PM
Elements of the Perfect Beach House
presented by Coastal Living Magazine

5:00-6:00 PM
Renovating a Modernist Masterpiece: Improving Upon the Spirit of the Greats

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Saturday, October 5
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1:00-1:45 PM
Hi Luxe Real Estate: Holding Value in a Dramatic Market

2:30-3:15 PM
Sustainable Living
presented by Benjamin Moore

4:00-4:45 PM
Hollywood At Home: Celebrated Designers Spotlight California Style

5:30-6:45 PM
Design is Yard Work: Innovation and the Outdoor Room

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Sunday, October 6
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1:00-1:45 PM
Design in the Digital Age

2:30-3:15 PM
Color Inspiration
presented by Benjamin Moore

4-4:45 PM
Rooms to Inspire: The Making of Legendary American Interiors

5:30-6:15 PM
Entertaining & Tablescape Design: Street Style Goes Luxe

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Thursday, October 3
Trade and Media Preview

Friday, October 4- Sunday, October 6
Open to the Trade and Public

General Admission Tickets
- Advanced Tickets $25 online (includes 1 year subscription to Architectural Digest)
- At Door $30

Members of the design trade receive complimentary admission by preregistering by Sept. 27.

For additional details and to register, visit: